When I tell people that I am a user experience designer, I usually get a blank stare. I try to follow it up quickly by saying that I make stuff easy and pleasurable to use. That’s the repeatable one-liner, but it’s a gross oversimplification and isn’t doing me any favors. The term “user experience” or UX has been getting a lot of play, but many businesses are confused about what it actually is and
![10 Most Common Misconceptions About User Experience Design](https://cdn-ak-scissors.b.st-hatena.com/image/square/27e8d81784e4f59d48df8028f83690e8af3cc903/height=288;version=1;width=512/https%3A%2F%2Fhelios-i.mashable.com%2Fimagery%2Farchives%2F04BiDOfvayW5nSSj0S3A35V%2Fhero-image.fill.size_1200x675.v1647017577.jpg)