Forsman & Bodenfors came up with another innovative digital campaign for Ikea by turning one of Facebook's basic functions into a promotional tool, to promote the opening of the brand's Malmo outpost, its most modern store to date. Armed with little media budget, the agency came up with an unconventional Facebook campaign that started with a profile of the store's manager, Gordon Gustavsson. Gusta
![IKEA: Facebook Showroom - Interactive (video) - Creativity Online](https://cdn-ak-scissors.b.st-hatena.com/image/square/84949710c2a25ebd232f879383281d770ad897e1/height=288;version=1;width=512/https%3A%2F%2Fs3-prod.adage.com%2Fs3fs-public%2Fstyles%2F800x600%2Fpublic%2FIKEA_FacebookShowroom09_0.jpg)