Between 1998 and 2003, searching for something on Google was magical. I remember inputting a vague notion like "oil mother's milk," and being directed to an interview with Thomas Gold, an astrophysicist who postulated that hydrocarbon deposits refilled themselves because of geological pressure. Today, if you're looking for something that is technical, specific, academic or generally non-commercial
![How SEO Ruined the Internet — Superhighway 98](https://cdn-ak-scissors.b.st-hatena.com/image/square/9c541ad8b66dd5574e5952b22d19233c86b81a31/height=288;version=1;width=512/http%3A%2F%2Fstatic1.squarespace.com%2Fstatic%2F5e6a3dd54dd6d5121789a9ff%2Ft%2F5e6b718781c61452cd9a9a7b%2F1584099721279%2FSuperhighway-98.jpg%3Fformat%3D1500w)