The 2011 template represents the most significant change in the Gawker model since the launch of Gizmodo and Gawker in 2002. One could go further: it represents an evolution of the very blog form that has transformed online media over the last eight years. The internet, television and magazines are merging; and the optimal strategy will assemble the best from each medium. You can already see 2011
![Why Gawker is moving beyond the blog](https://cdn-ak-scissors.b.st-hatena.com/image/square/5beaa45ecf8a17b461240c5debb0391d9c46f798/height=288;version=1;width=512/https%3A%2F%2Fi.kinja-img.com%2Fgawker-media%2Fimage%2Fupload%2Fc_fill%2Cf_auto%2Cfl_progressive%2Cg_center%2Ch_675%2Cpg_1%2Cq_80%2Cw_1200%2F18r5nz08vdz3pjpg.jpg)