Mitch Joel, whose blog and work I greatly admire, wrote a very interesting blog post recently that bemoaned the lack of conversation in social media. As coined by Joseph Jaffe (another good guy who was incidentally the very first guest on my series of live Twitter interviews), businesses have been trying to Join the Conversation for a while now. Yet, Mitch doesn’t see it happening in social media.
![Is Social Conversation a Myth?](https://cdn-ak-scissors.b.st-hatena.com/image/square/f0d6ea106d785a1e341d92ace37c36395d64db67/height=288;version=1;width=512/https%3A%2F%2Fwww.convinceandconvert.com%2Fwp-content%2Fuploads%2F2010%2F08%2Fsocial-conversation.jpg)