OMG In the Penguin Random House/S&S antitrust trial it was revealed that out of 58,000 trade titles published per year, half of those titles sell fewer than one dozen books. LESS THAN ONE DOZEN. This claim took off with the usual suspects—conservative pundits claiming publishing is too “woke” and self-publishing evangelicals saying every author would make a fortune if they ditched traditional publ
![No, Most Books Don't Sell Only a Dozen Copies](https://cdn-ak-scissors.b.st-hatena.com/image/square/8b6cd98240c53f35ee1aa48003a2594030ee717c/height=288;version=1;width=512/https%3A%2F%2Fsubstackcdn.com%2Fimage%2Ffetch%2Fw_1200%2Ch_600%2Cc_fill%2Cf_jpg%2Cq_auto%3Agood%2Cfl_progressive%3Asteep%2Cg_auto%2Fhttps%253A%252F%252Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%252Fpublic%252Fimages%252F7c13b326-cebd-4e4f-b57c-b4c9ebe60ff8_721x480.jpeg)