Email is one of the best ways to reach consumers. So when you see your email unsubscribe rate spike, that means your consumers aren't just no longer interested in reading your content, they don't even want to see it in their inbox anymore. Ouch. "Marketers cannot afford to ignore unsubscribe rate," saysSusan McPherson, strategic advisor to Fenton and founder of McPherson Strategies. It's one thing
Looking to shift the tone of your Twitter feed from sushi pics to scholarly information? These accounts prove that Twitter f*cking loves science, too. If you're interested in science, we guarantee these accounts will teach you something new every day. Whether it's a fact about space sent from space or a fact about sea otters sent from a reclining chair, each of these accounts has something fresh a
We all know cats are pretty darn adorable. While they can add a dash of cute to most things, one area in which they really shine is eating. Whether it's cats eating like humans, eating inappropriate foodstuffs, or eating with such enthusiasm it's almost infectious, we have found 12 classic YouTube clips for your amusement. Take a look through our delicious video gallery of hungry, hungry kittehs.
It's hard to believe all that came out of the tech world in the year 2011. From drastic changes in social media trends to unexpected company acquisitions -- both startups and major corporations -- it goes without saying that it has been a banner year for technology as a whole. We asked the staff at Mashable to peer into their own crystal balls and tell us what their digital predictions were for 20
The New York Times is considering developing a system that will let anonymous leakers easily submit large and confidential files directly to the newspaper. Sound familiar? While nothing is concrete yet, NYT executive editor Bill Keller says that it could be similar to Al Jazeera's Transparency Unit, a system launched earlier this year that encrypts file submissions from anonymous leakers. "A small
State Department Warns Students Against Discussing WikiLeaks on Facebook, Twitter The official, a former student of the school, called the career services office of his alma mater to advise students not to post links to WikiLeaks documents, nor to make comments on social networks such as Twitter and Facebook, as "engaging in these activities would call into question [a student's] ability to deal w
Obviously, WikiLeaks was never about one website. As large U.S. companies such as Amazon and PayPal fold under pressure, refusing to give service to WikiLeaks, thousands of enthusiasts help WikiLeaks out by hosting a mirror of the site, uploading a torrent with the latest cables or by donating to the site.
An hour ago, we learned that Twitter and Yahoo struck a content-sharing deal. Now we have details on what that exactly entails. We knew that the Yahoo-Twitter partnership would be comprehensive and more encompassing than Twitter's search partnerships with Google and Bing, but now Yahoo tells us that the integration will focus on three primary areas: - Access to your Twitter feed on Yahoo: On Yahoo
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