Design Doesn’t Scale is a statement that has bothered me for the last four-years. When I joined Spotify’s design team in 2012, the level of inconsistency and fragmentation shocked me. Up-close, the treatment of type, colour, imagery, layout, IA, and interactions just didn’t seem to align anywhere. And when I started talking about it, I realised the whole team was frustrated too. We concluded that
![Design Doesn’t Scale.](https://cdn-ak-scissors.b.st-hatena.com/image/square/e07841e28b38eaa91658bb000111880b79c4589d/height=288;version=1;width=512/https%3A%2F%2Fmiro.medium.com%2Fv2%2Fresize%3Afit%3A1200%2F1%2AWmTrYFgM1OJASlGK2AuMxQ.jpeg)