Writeup: http://zygote.egg-co.com/social-media-roi/ A presentation on social media ROI. I tend to be quite visual with my presentations so you won't get a lot of the wordy content unless you're there listening to me! But anyway, it's roughly split into 3 parts: 1) Identifying why ROI from social media is difficult to measure. 2) Thinking about how to define new success metrics that make sense for
![Social Media ROI](https://cdn-ak-scissors.b.st-hatena.com/image/square/37fcd36d0f037ab418dda9a421a9cf93cfcc499e/height=288;version=1;width=512/https%3A%2F%2Fcdn.slidesharecdn.com%2Fss_thumbnails%2Fsocmeroi-090303100052-phpapp01-thumbnail.jpg%3Fwidth%3D640%26height%3D640%26fit%3Dbounds)