Bitly is a URL shortening service and a link management platform. The company Bitly, Inc. was established in 2008. It is privately held and based in New York City. Bitly shortens 600 million links per month,[4] for use in social networking, SMS, and email. Bitly makes money by charging for access to aggregate data created as a result of many people using the shortened URLs. In 2017, Spectrum Equit