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Context builds presence for brands in social media, including Facebook and TwitterTravel Channel's Kidnap Within 3 months of launch Travel Channel's Kidnap application grew to over 2.5 million users, making it the most popular branded app on Facebook. As of today over 45 million people have been "Kidnapped." check it out > see all of our case studies > Microsoft's bing-a-thon We incorporated rea
Free hotels, brushes with greatness, and exploding pancakes. The origins and lessons learned from a 6-year passion project called The Hopkinson Report. Podcast Origins The origin of The Hopkinson Report blog and podcast was pretty simple. I had just come on as the product marketing manager for WIRED and I knew that podcasts were taking off. Searching for "wired" in the iTunes store led to muddled
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