Apple's new promotional codes allow you to send out your application for review without having to juggle with Ad Hoc distribution or buying an iTunes credit for reviewers; each of these previous two approaches has proved something of a hassle. Registering Ad Hoc codes has been a nightmare of paperwork, and iTunes does not lend itself well to matching the exact purchase price of software. Reviewers
![App Store Lessons: Creating and Redeeming Promo Codes](https://cdn-ak-scissors.b.st-hatena.com/image/square/0cf1f8a6182ec0ee725f6f13667cb84b966f3258/height=288;version=1;width=512/http%3A%2F%2Fcdn.arstechnica.net%2Fwp-content%2Fthemes%2Fars%2Fassets%2Fstatic%2Fars-logo-open-grey.png)