Last fall, former AKQA Global Chief Creative Officer Rei Inamoto and New York Managing Director Rem Reynolds departed the shop to open not a new ad agency, but what they described as a "business invention studio" that focused on design, data, technology and digital transformation. Its goals were to create its own intellectual property and work closely with clients on evolving their businesses in t
Motive is a creative collective that lives and operates at the center and speed of culture. Built on six unique studios—Brand Communications, Digital & Social, Content, Experiential, Strategy & Cultural Insights and Design—the agency is uniquely capable of leveraging best-in-class capabilities for the right brands, on the right projects, at exactly the right times. Motive chases greatness with the
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