It turns out that this mantra is a clue to how Facebook intends to start stealing the advertising dollars that currently go to television. Facebook has made three recent moves that all point to an attack on the ad dollars that previously went to TV: Facebook is now the second biggest server of online video, behind YouTube. Although Facebook is a distant second to YouTube, that's still huge progres
Google has a complex policy regarding the use of ad targeting based on trademarked names. In many countries -- Australia, Brazil, China, Hong Kong, Macau, New Zealand, North Korea, South Korea, or Taiwan -- Pepsi cannot buy AdWords triggered by people searching for "Coke" if the intention is to get people to click on a site for Pepsi. And you cannot use the word "Coke" in your ad if you are Pepsi.
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