The default state of a startup is failure
If you are starting a company and wondering why nothing good seems to happen unless you force it to happen, that’s because the world wants to stay the way it is. Customers, partners, and most of all incumbents don’t want to think hard, try new things, or change in any way. The world is lazy and just wants to keep doing what it’s doing. A friend of mine got a job at a big company and was shocked to
The enterprise: buyers versus users
Why does most enterprise technology feel like it is a decade behind consumer technology? For the same reason our health care system is broken. The “user” isn’t the same person as the “buyer”. In enterprise software the user is generally a non-IT person but the buyer is usually, at least in part, the IT department.* (In healthcare the “user” is the patient and the “buyer” is the doctor or insurance
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