I attended the SIAM PP 2014 conference this week, because I'm developing an interest in MPI-style parallel algorithms (also, it was close by). My plan was to observe the HPC community, try to get a feel how their worldview differs from my internet-centric “Big Data” mindset, and broaden my horizons. Intriguingly, the HPC guys are actually busy doing the opposite. They're aware of what we're up to,