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How the hospitality industry should approach online reviews and citations

masakiplus 2018/09/18

We all know that when it comes to search engine optimization (SEO), every industry has its quirks but the restaurant and hospitality industry are very much their own beast.

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You need 23 keywords in a blog post to rank well. Not.

masakiplus 2018/08/02

As a search engine optimization (SEO) content writer who participates in many SEO-related Facebook groups, I am frequently asked the same question: “How many keywords should I use in my posts?” People seem to be looking for an exact number or percentage that defines an ideal “keyword density

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Decision trees for SEM segmentation

masakiplus 2016/06/04

One of the most common and difficult choices you’ll make when managing an SEM account is deciding when to segment keywords. Any search manager worth his or her salt knows that segmentation is key to PPC optimization, but what’s the best rule for how granular you should get?

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7 essential Google Analytics reports every marketer must know

Search Engine Land » Platforms » Google » Google Analytics » 7 essential Google Analytics reports every marketer must know 7 essential Google Analytics reports every marketer must know You may be using Google Analytics, but are you using it to its full potential? Contributor Khalid Saleh lays out 7 key reports with which every marketer should be familiar. After all, this is the tool that tells you

masakiplus 2016/06/04

For marketers, there are few skills more important than a deep understanding of Google Analytics and its conversion measurement capabilities. After all, this is the tool that tells you whether your efforts are actually translating into results.

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3 Google AdWords hacks to drive high-quality leads

masakiplus 2016/06/04

You already know that Google AdWords can be an important tool for scaling your business, even if you’re new to PPC marketing. If that’s something you didn’t know, beware of the spoiler to follow: Google AdWords can be an important tool for scaling your business.

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The SEM agency is dying (and what to do about it)

masakiplus 2016/05/17

Search engine marketing agencies will face many business challenges over the next couple of years, including increased competition, fee pressure, clients bringing SEM in-house and a decline in the prominence of SEM in general.

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Building An Enterprise-Level Search Marketing Team: Part 1

masakiplus 2014/02/18

Several years ago, I was tasked with building an enterprise-level search marketing team for a top online retailer. Because of the lessons learned and results achieved, I want to pass this intel on to those tasked with creating a search marketing team from scratch.

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Google Search History Expands, Becomes Web History

SearchBot requires a free Search Engine Land account to use, and gives you access to all SearchBot personas, an image generator, and much more! If you already have a Search Engine Land account, log in now. Otherwise, register here! Google’s Search History feature, which was switched on as a default option for many Google searchers in February, has now been renamed Web History to reflect how it has

masakiplus 2007/04/22

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