K-Pop taking over the world? Don't make me laugh | CNN TravelK-Pop is great for Asia, but don't believe the hallyu hype about global domination. The world's biggest music markets simply don't care Having followed the Korean media for some time, I’m all too familiar with the unrestrained embellishment of hallyu. Every time I read an article raving about how successful the Wonder Girls are in the States, or how Rain is a “world star,” I can’t help but cringe.
