How to Change the World: The Art of Creating a Community
I admit it: I’m a user-group junkie. I got my first taste of user groups when I worked for Apple—speaking at their meetings was one of my great pleasures. Their members were unpaid, raging, inexorable thunderlizard evangelists for Macintosh and Apple II. These folks sustained Apple by supporting its customers when Apple couldn’t—or didn’t want to—support them itself. Now that Apple is the homecomi
How to Change the World: How to Get a Standing Ovation
When I started public speaking in about 1986, I was deathly afraid of public speaking--for one thing, working for the division run by Steve Jobs was hugely intimidating: How could you possibly compete with Steve? It's taken me twenty years to get comfortable at it. I hope that many of you are are called upon to give speeches--it's the closest thing to being a professional athlete that many of us w
How to Change the World: The Art of Recruiting
The art of recruiting is the purest form of evangelism because you're not simply asking people to try your product, buy your product, or partner with you. Instead, you are asking them to bet their lives on your organization. Can it get any scarier for them, and tougher for you, than this? Hire better than yourself. In the Macintosh Division, we had a saying, “A player hire A players; B players hir
1
リリース、障害情報などのサービスのお知らせ
最新の人気エントリーの配信
j次のブックマーク
k前のブックマーク
lあとで読む
eコメント一覧を開く
oページを開く
How to Change the World: Book Preview: Word of Mouth Marketing by Andy Sernovitz