Creative Class Acts
With the ad business in tumult, BBDO’s past and future creative gurus talk about what it will take to succeed in a TiVo-driven world. I confess, I was hoping for a smackdown. A sort of War of the Worlds of advertising philosophies. In one corner, in neatly pressed trousers and black cashmere sweater, would be BBDO’s diminutive King of Old Media, Phil Dusenberry, defending the 30-second spot, the S
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Creative-Class Struggle
