Disney Marketing: The Happiest Social Media Strategy on Earth
Disney Marketing: The Happiest Social Media Strategy on Earth The Disney Consumer Products (DCP) division of the Walt Disney Company is responsible for various merchandise and licensing for different Disney properties -- including leading franchises like Cars, Toy Story and Disney Princesses. DCP operates its social media presence under the name "Disney Living" and has managed to gain more than 30
Disney Makes Social Media the Centerpiece of Theme Park Ad Campaign
Disney Makes Social Media the Centerpiece of Theme Park Ad Campaign By re-purposing user-submitted photos and videos from entertainment and resort venues, Disney is hoping to craft a campaign that helps recapture the good memories individuals have of going to Disney World or Disneyland. Television ads will start airing this week. For future advertisements and promotions, Disney is asking users to
Twitter Launching Official Tweet Buttons This Week [EXCLUSIVE]
Twitter Launching Official Tweet Buttons This Week [EXCLUSIVE] Twitter is launching an official Tweet Button for sharing articles on websites and counting how many times a URL has been shared, according to documents Mashable has obtained. The Tweet Button could launch as soon as this Thursday. We're still diving into the details, but from what we can tell, the Tweet Button is designed to be the mo
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