Young & Rubicam's 4Cs Values SegmentationCross Cultural Consumer Characterisation (4Cs) is a consumer values segmentation that characterises people by constructing recognisable stereotypes that reflect sets of well-known human motivationsWelcome to the Japanese self-classification 4Cs questionnaire. Here you can find out which values have the most impact on the way you live your life. Just follow these simple steps: make sure that you ar
