Beauty Packaging Gets a Gender-neutral MakeoverModern skincare branding blurs the gendered line between “beauty” and “grooming” Soft Services branding by Decade. Welcome to Form Factor, our column exploring the intersection of packaging, branding, and culture. When skincare brand Soft Services launched in 2021, it did so with an unorthodox approach to beauty packaging. Founded by Glossier alums Annie Kreighbaum and Rebecca Zhou, the line of “b
