Creating Passionate Users: Five(ish) Things I Don't Know About You
Imagine you want to get to know someone and you can ask only five questions. What would you ask? What would you most want to know? Obviously it depends on the context--you'd ask different questions of someone you're dating vs. a job interviewee vs. a customer vs. someone your daughter is dating. But I wonder, should the questions we ask our users be that different from the ones we'd ask our dates?
Creating Passionate Users: Add a little more random to your product
You know the feeling: You follow a near-random trail of blog links and land on the post that solves your big business problem. You randomly flip through a physics book and find next week's sermon. You're shopping for discount dog food when you find your dream date. It's the powerful charm of the iPod Shuffle ("How did it KNOW that's just the song I needed to hear right now..."). It's serendipity.
Creating Passionate Users: Add graphics to your blog, book, or presentation
People pay attention to graphics. They respond to graphics. They learn from graphics. If you want your readers/learners/audience to "get" something as quickly and clearly as possible, use visuals. And you don't have to be a graphic artist, designer, or information architect to put pictures in your presentation, post, or book. This post is my first attempt to categorize the kinds of graphics I do h
Creating Passionate Users: The myth of "keeping up"
Do you have a stack of books, journals, manuals, articles, API docs, and blog printouts that you think you'll get to? That you think you need to read? Now, based on past experience, what are the odds you'll get to all of it? Half of it? Any of it? (except for maybe the Wired magazine) So you let the stack of "things to read" pile up, then eventually when the pile gets to high you end up tossing ha
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