Chart Porn2 in 5 Americans use TikTok as a search engine. Nearly 1 in 10 Gen Zers are more likely to rely on TikTok than Google as a search engine. More than half of business owners (54%) use TikTok to promote their business, posting an average of 9 times per month. 1 in 4 small business owners use TikTok influencers for product sales or promotions. Source: Adobe
