The definition of a website was once straightforward. Today, it might mean a design service, data viz tool kit, or collaboration platform. The internet is now the primary portal through which many people communicate, learn, work, and entertain themselves. Web design is only getting more sophisticated, and the finalists in this year’s Website and Platform category of the Innovation by Design Awards
Most people don’t read content online. In fact, eight out of ten people will only read the headline. For content writers, that fact is alarming. But it also places extra importance on the headlines we choose for our content, as headlines have the power to influence readers even if they don’t read any more of the article. I don’t believe the perfect headline exists, though. Not anymore, anyway. The
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