How to Use GIFs in Your Marketing to Boost EngagementOleksandr Hruts | Getty Images To some, the acronym GIF (short for Graphics Interchange Format) might seem like a mysterious online language describing looping clips of funny TV shows and movies or an amusing facial reaction to a comment or post on social media. Related: The Ultimate Guide to GIFs: How to Create Them and When to Use Them But GIFs have come a long way since their invention in 1987;
