20 Logos with Clever Negative Space30 Comments clever indeed.. go Gecko! This the type of work that drew me to this field. I love it!The Jupiter Riding Club wins! great post, negative space can be used so cleverly, check this one I came across https://www.euanmackenzie.com/hanuet-wine-logo-design-france/ Surely Project x construction is inspired by FedEx – a really clever use of negative space to communicate exactly what FedEx does
