A case-study in buying and migrating digital assets is unfolding in the UK this week. ASOS is merging multi-channel Topshop into its fashion empire as a digital-only offering. This isn’t a simple domain move, but it’s one we can all learn from. ASOS has bought digital assets from Arcadia recently after the company went into administration. UK high-street brand Topshop, once an Oxford Street mecca
![ASOS to Topshop - 80% Off](https://cdn-ak-scissors.b.st-hatena.com/image/square/e50b69757fac37c029630be54ac7f49350a2e331/height=288;version=1;width=512/https%3A%2F%2Fwww.sistrix.com%2Fwp-content%2Fuploads%2F2021%2F02%2F2021-02-16-115213-facebook.jpg)