Seth Godin asks: Should human-powered search abandon the Long Tail?
Seth Godin asks: Should human-powered search abandon the Long Tail? My friend Seth Godin, CEO of human-powered search engine Squidoo, has been reading the press on the search debate between huge range and high quality and wonders if the Long Tail has something to say about it. Along with Squidoo, human-powered search companies include Jason Calacanis' Mahalo, Barnes & Noble's Quamut, the New York
The beginner's guide to critiquing the Long Tail
One of the problems with having coined a phrase that has become something of a cliche is that it invites criticism and backlash. There have been dozens of articles or blog posts that questions some part of the thesis or the data that underlies it (along with the many that support it, of course). Sometimes the writers make good points, but more often their arguments are based on misreadings of the
Nintendo's Wii and the Long Tail of games
I worked with Nintendo a bit before the launch of the Wii, helping them think through how to build a marketplace for the Long Tail of videogames. Because the console, like all others from this current generation, is designed from the ground up to be connected online, it's a natural delivery platform for small, independent and older games, to say nothing of additional levels, characters and other d
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The Long Tail economy