Advertisers to Rupert: "It was nice knowing ya!" Rupert Murdoch has said he's happy with the "encouraging number of people subscribing at a good price" for the online editions of his Times and Sunday Times of London, which went behind a paywall two months ago. But online advertisers aren't happy with him. Faced with a collapse in traffic to thetimes.co.uk, some advertisers have simply abandoned th
An curved arrow pointing right. Share Facebook Email X LinkedIn Copy Link An icon in the shape of a lightning bolt. Impact Link This article was reprinted with permission from Recovering Journalist. First, the disclaimers: Jim Brady, president of TBD.com, is a good friend. So are his top editors, Erik Wemple and Steve Buttry. And my company, GrowthSpur, is working with TBD to build local ad-sales
The New York Times will adopt a paywall similar to the Financial Times, according to sources speaking with New York Magazine's Gabriel Sherman. The 'metered' model allows a visitor to come to the site and get a certain amount of articles for free. After the visitor uses up his allotment, then he's asked to pay for more access. This decision has been a long time in the making, but the upper managem
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