Online Advertisers Kiss Rupert Murdoch's Times Of London Goodbye As Web Traffic Drops 90%
Faced with a collapse in traffic to thetimes.co.uk, some advertisers have simply abandoned the site. Rob Lynam, head of press trading at the media agency MEC, whose clients include Lloyds Banking Group, Orange, Morrisons and Chanel, says, "We are just not advertising on it. If there's no traffic on there, there's no point in advertising on there." Lynam says he has been told by News International
Here's Why New Local Startup TBD.com Is So Important
It's laser-focused on local news and information, not wasting any resources on non-local content that's available elsewhere. It's Web-focused, but also smartly incorporates traditional media—in this case, a local TV station and local cable-news station—as key elements. But make no mistake, the Web site is first and foremost, not playing a supporting role. It's aggressively curating and linking to
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New York Times Finally Decides To Add Online Paywall, Announcement In Weeks
The New York Times will adopt a paywall similar to the Financial Times, according to sources speaking with New York Magazine's Gabriel Sherman. The 'metered' model allows a visitor to come to the site and get a certain amount of articles for free. After the visitor uses up his allotment, then he's asked to pay for more access. This decision has been a long time in the making, but the upper managem
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Demand Media Is Cutting Back On Its Massive Volume Of Writing
CHART OF THE DAY: The End Of Newspapers
