Online Advertisers Kiss Rupert Murdoch's Times Of London Goodbye As Web Traffic Drops 90%
Faced with a collapse in traffic to thetimes.co.uk, some advertisers have simply abandoned the site. Rob Lynam, head of press trading at the media agency MEC, whose clients include Lloyds Banking Group, Orange, Morrisons and Chanel, says, "We are just not advertising on it. If there's no traffic on there, there's no point in advertising on there." Lynam says he has been told by News International
Here's Why New Local Startup TBD.com Is So Important
It's laser-focused on local news and information, not wasting any resources on non-local content that's available elsewhere. It's Web-focused, but also smartly incorporates traditional media—in this case, a local TV station and local cable-news station—as key elements. But make no mistake, the Web site is first and foremost, not playing a supporting role. It's aggressively curating and linking to
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New York Times Finally Decides To Add Online Paywall, Announcement In Weeks
New York Magazine's Gabriel ShermanHere's Gabriel: New York Times Chairman Arthur Sulzberger Jr. appears close to announcing that the paper will begin charging for access to its website, according to people familiar with internal deliberations. After a year of sometimes fraught debate inside the paper, the choice for some time has been between a Wall Street Journal-type pay wall and the metered sy
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Demand Media Is Cutting Back On Its Massive Volume Of Writing
CHART OF THE DAY: The End Of Newspapers
