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To successfully use a CRM for upselling and cross-selling, focus on understanding customer needs and insights rather than just the software. Most CRM projects fail due to a lack of customer understanding. Cross-selling increases revenue through related products while up-selling boosts margins by selling higher-value offerings to existing customers. Tips for success include identifying patterns in
Introduction In the modern era, software is commonly delivered as a service: called web apps, or software-as-a-service. The twelve-factor app is a methodology for building software-as-a-service apps that: Use declarative formats for setup automation, to minimize time and cost for new developers joining the project; Have a clean contract with the underlying operating system, offering maximum portab
In the years I’ve spent covering iOS automation, I’ve often asked for a mobile version of Automator. Workflow, released today, tries to bring the deep system integration of Apple’s OS X utility to the iPhone and iPad, taking advantage of extensions in iOS 8 to make its automation features ubiquitous and compatible with any app. Readers of MacStories and iOS power users may be familiar with Drafts
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