How do you scale a system from one user to more than 11 million users? Joel Williams, Amazon Web Services Solutions Architect, gives an excellent talk on just that subject: AWS re:Invent 2015 Scaling Up to Your First 10 Million Users. If you are an advanced AWS user this talk is not for you, but it’s a great way to get started if you are new to AWS, new to the cloud, or if you haven’t kept up with