A new crop of tools facilitating the consumer review experience have surfaced in recent months, partly based on the premise that the best review is the one that's most relevant to you right here, right now. Given that review accuracy is colored by your location, immediate needs, relationships and attention span, the consumer review of today -- as evidenced below -- has taken on a new likeness, one
![The New Consumer Review Is All About You](https://cdn-ak-scissors.b.st-hatena.com/image/square/39885ef8ffdcf55532d2c413d96b608a14957aef/height=288;version=1;width=512/https%3A%2F%2Fhelios-i.mashable.com%2Fimagery%2Farchives%2F03yD7EG47T3cliFN2b8O551%2Fhero-image.fill.size_1200x675.v1647018542.jpg)