The Good Enough Revolution: When Cheap and Simple Is Just Fine Photo: Kenji Aoki, Lego sculpture: Nathan Sawaya In 2001, Jonathan Kaplan and Ariel Braunstein noticed a quirk in the camera market. All the growth was in expensive digital cameras, but the best-selling units by far were still cheap, disposable film models. That year, a whopping 181 million disposables were sold in the US, compared wit