The Cleveland Clinic Lou Ruvo Center for Brain Health (LRCBH) opened on May 21, 2010, in Las Vegas, Nevada. It is operated by the Cleveland Clinic[1] and was designed by Frank Gehry. Keep Memory Alive (also known as KMA) was founded by Larry Ruvo, senior managing partner of Southern Wines and Spirits, in memory of his father, Lou Ruvo, a victim of Alzheimer's disease, together with his wife Camill