Brainstorming, in its current form and by many metrics, doesn’t work as well as the frequency of “team brainstorming meetings” would suggests it does. Sharing ideas in groups isn’t the problem, it’s the “out-loud” part that, ironically, leads to groupthink, instead of unique ideas. “As sexy as brainstorming is, with people popping like champagne with ideas, what actually happens is when one person
![Brainstorming Doesn’t Work; Try This Technique Instead](https://cdn-ak-scissors.b.st-hatena.com/image/square/c1bea0e7970b36d14ffbfd9263dd7c8ea7a30495/height=288;version=1;width=512/https%3A%2F%2Fimages.fastcompany.net%2Fimage%2Fupload%2Fw_1280%2Cf_auto%2Cq_auto%2Cfl_lossy%2Ffc%2F3033567-poster-p-1-brainwriting-is-the-new-brainstorming.jpg)