Brainstorming Doesn’t Work; Try This Technique Instead

Brainstorming, in its current form and by many metrics, doesn’t work as well as the frequency of “team brainstorming meetings” would suggests it does. Sharing ideas in groups isn’t the problem, it’s the “out-loud” part that, ironically, leads to groupthink, instead of unique ideas. “As sexy as brainstorming is, with people popping like champagne with ideas, what actually happens is when one person

[jfkintko]

ブレスよりブレインライティング－全員が予めアイデアを書いておく方がより良いアイデアに至りやすい。brainwriting groups generated 20% more ideas and 42% more original ideas as compared to traditional brainstorming groups

[kiefer-g-pseudo]

Brainwriting: 黙々と各自で出したアイディアを持ち寄るやり方。Brainstormingより質が良い。