A bicycle wheel is kind of like a suspension bridge: Made out of flexible wires — but once it’s built and tensioned just right, it becomes super-strong and built to last. You wouldn’t buy an “off-the-shelf” suspension bridge, right? We think bicycle wheels should be tuned exactly for you — for your bike, your body, your riding style, your needs. Designed to look how you want them to look; to feel
Originally presented at Baruco 2014. Updated for RubyConf Portugal 2014. Video here: https://www.youtube.com/watch?v=fGFM_UrSp70.
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