CUSTOM BIKE WHEELS | SUGAR WHEEL WORKS | We do custom bike wheels, handmade in Portland, OR, and tuned exactly for your needs. Learn why handbuilt wheels give you a better ride and last longer.

A bicycle wheel is kind of like a suspension bridge: Made out of flexible wires — but once it’s built and tensioned just right, it becomes super-strong and built to last. You wouldn’t buy an “off-the-shelf” suspension bridge, right? We think bicycle wheels should be tuned exactly for you — for your bike, your body, your riding style, your needs. Designed to look how you want them to look; to feel