TOKYO, Japan — In the United States, the Coach Kristin Leather Hobo bag retails for $298. In Japan, the same bag costs $711 (¥59,850). This disparity in pricing is not unique to Coach. Premium and luxury fashion brands based outside Japan have long charged Japanese consumers a significantly higher price than in other markets for the same goods. But today, due to a strong yen and greater visibility
![Japan's Premium Pricing Problem](https://cdn-ak-scissors.b.st-hatena.com/image/square/49e29aaaa77b7adee04b8ce5e633052512a80060/height=288;version=1;width=512/https%3A%2F%2Fimg.businessoffashion.com%2Fresizer%2Fv2%2FDUMWANM7L5DFNJOBFMZLWL44XY.jpg%3Fsmart%3Dtrue%26auth%3Dad17c161447dcbb73ed0cf829d851ad5a8487986b9515a494deaf52135fbee6d%26width%3D1200%26height%3D630)