The ‘Sweat’ you drink: Inside the meteoric rise of Asia’s answer to Gatorade | CNN BusinessThough the film’s creators didn’t have a product placement deal with Pocari Sweat, they had given their art department a general directive to include Japanese elements in the scenes depicting 2015, says Bob Gale, the producer and writer of “Back to the Future II.” “In the late ’80s, Japanese companies were buying a lot of American companies, notably Sony purchasing Columbia Pictures and Panasonic
