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RFM (market research) - WikipediaThis article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. Find sources: "RFM" market research – news · newspapers · books · scholar · JSTOR (April 2015) (Learn how and when to remove this message) RFM is a method used for analyzing customer value and segmenting customers whic
