Gilt is an American online shopping launched in 2007.[3] On January 7, 2016, The company was sold to Hudson's Bay Company for approximately $250 million. Prior to the Hudson's Bay acquisition, sales were exceeding growth projections but the firm had not been profitable yet.[4][5][6][7] On June 4, 2018, Boston, Massachusetts-based Rue La La acquired Gilt from Hudson's Bay.[8] Gilt Groupe is based i