Segmenting-targeting-positioning - Wikipedia
In marketing, segmenting, targeting and positioning (STP) is a framework that implements market segmentation.[1] Market segmentation is a process, in which groups of buyers within a market are divided and profiled according to a range of variables, which determine the market characteristics and tendencies.[2] The S-T-P framework implements market segmentation in three steps: Segmenting means ident
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LGBT marketing - Wikipedia
