Value chain - Wikipedia
A value chain is a progression of activities that a business or firm performs in order to deliver goods and services of value to an end customer. The concept comes from the field of business management and was first described by Michael Porter in his 1985 best-seller, Competitive Advantage: Creating and Sustaining Superior Performance.[1] The idea of [Porter's Value Chain] is based on the process
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Dominance (economics) - Wikipedia
Market dominance is the control of a economic market by a firm.[1] A dominant firm possesses the power to affect competition[2] and influence market price.[3] A firms' dominance is a measure of the power of a brand, product, service, or firm, relative to competitive offerings, whereby a dominant firm can behave independent of their competitors or consumers,[4] and without concern for resource allo
Marketing strategy - Wikipedia
This article is written like a personal reflection, personal essay, or argumentative essay that states a Wikipedia editor's personal feelings or presents an original argument about a topic. Please help improve it by rewriting it in an encyclopedic style. (September 2022) (Learn how and when to remove this message) Marketing strategy refers to efforts undertaken by an organization to increase its s
Target market - Wikipedia
A target market, also known as serviceable obtainable market (SOM), is a group of customers within a business's serviceable available market at which a business aims its marketing efforts and resources. A target market is a subset of the total market for a product or service. The target market typically consists of consumers who exhibit similar characteristics (such as age, location, income or lif
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