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U.S. Book Industry Year-End Review
The more things change, the more they stay the same. And while the book industry is no stranger to evolution, the written word remains popular. In 2013, physical book sales stayed strong, with print book consumption only declining slightly from the year before (even when considering the success of the Fifty Shades and Hunger Games blockbuster trilogies of 2012). And some old favorites continue to
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The Asian Mobile Consumer Decoded
Smartphone penetration in the Asia-Pacific region is booming. In fact, penetration in a number of markets in the region is approaching saturation point, having already eclipsed penetration levels in the U.S. and many European nations. While Nielsen expects the growth in ownership of connected devices to begin leveling out, consumer use of these devices will continue to evolve and expand, presentin
Overview | Cross-Platform Advertising Campaigns, Cross-Platform Solution| Nielsen Campaign Ratings
The advertising industry needs accurate, consistent measures of who and how many are exposed to cross-platform advertising campaigns on TV, digital, and across both to understand the true impact, innovate new cross-platform advertising packages, and elevate return on investment (ROI). Nielsen Campaign Ratings is the answer to the campaign audience measurement challenge. As media consumption contin
Changing Channels: Americans View Just 17 Channels Despite Record Number to Choose From
Americans have no shortage of options in every aspect of their lives. The proliferation of devices for consuming content has enabled more choices than most can count. But the “problem” of having too many options—including a growing expanse of content—doesn’t seem to be having an impact on our TV viewing preferences. According to Nielsen’s forthcoming Advertising & Audiences Report, the average U.S
Nielsen(US) 3 ScreenReport(May08) TV、Web、モバイル（3Screen）のメディア接触における相関関係や相乗効果についてのレポート pdf
メディアはかつてないほど複雑化しています。ニールセンONEでクロスメディア測定の未来を発見してください。
Viewability + Resonance = Success: The Real Deal about the Viewability
Only about 50 percent of all online ads are considered “viewable.” That means about half of ads are never viewed*. And associated spend on those ad spots could have been wasted. Understanding an ad’s viewability is an important part of creating effective advertising. But as a standalone measurement, viewability is only a small part of the larger picture of advertising success. At the end of the da
Tops of 2013: Digital | Nielsen
Digital media had another banner year in 2013, and some of this year’s trends may provide some clues as to what may lay ahead next year. As more Web users shift to mobile and tablet screens, Web activity using computer browsers declined slightly among the top 10 websites. Online video viewing, however, continued to grow, and YouTube remained the top source for streaming, as 128 million Americans v
シェアリング エコノミーへの 期待 新たな経済の取引通貨は「評判」と「信頼」 2014年5月 Copyright © 2014 The Nielsen Company 1 信頼できるか どうかの問題 世界の消費者の3分の2以上（68%）が金銭��
シェアリング エコノミーへの 期待 新たな経済の取引通貨は「評判」と「信頼」 2014年5月 Copyright © 2014 The Nielsen Company 1 信頼できるか どうかの問題 世界の消費者の3分の2以上（68%）が金銭を得るために 個人資産を貸し出してもよいと考えている シェアコミュニティで他人が提供する製品・サービスを利用することに 前向きな消費者は3人中2人（66%） アジア太平洋地域の消費者は、自身の所有物を貸出し、 他人のものをレンタルすることに最も意欲的 シェアリング対象として人気を集めるのは電子機器、 レッスン／サービス、電動工具 シェアコミュニティは若者だけの特権ではない 自宅のガレージに眠っている自動車や自転車はありませんか。日曜大工でも と思い立ち購入してはみたものの、結局使う機会がなさそうな電動工具、 そして1，2度使ったきりで地下室や屋根裏で
Adobe and Nielsen To Create Industry's First Comprehensive Measurement Platform for Digital Content | Nielsen
Census-Based Digital Content Ratings to Measure Audiences Accurately and Consistently Across Devices; ESPN, Sony Pictures, Turner Broadcasting, Univision, Viacom and Others Part of Initial Rollout SAN JOSE, Calif. and NEW YORK, N.Y. – Oct. 21, 2014 – Adobe (Nasdaq: ADBE) and Nielsen (NYSE: NLSN) today announced a strategic alliance that is expected to deliver the industry’s first comprehensive, cr
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ニールセン・コンシューマー＆メディア・ビュー（CMV）が提供するニールセンの新しいアドバンスト・オーディエンスが、どのように革命を起こしているかをご覧ください...
ニールセン 2014年 日本のインターネットサービス利用者数ランキングを発表
図表の入ったプレスリリースはこちら -2014年 PCからの利用者数TOP10サービス 全サービスが2013年から2ケタ減 -スマホ躍進の2014年 利用者数No.1のサービスはGoogle、Yahoo!が僅差で2位 -スマホアプリ利用者数1位は2年連続でLINE 2位以下とは800万人以上の大差 視聴行動分析サービスを提供するニールセン株式会社（本社：東京都渋谷区、代表取締役社長兼COO：武智清訓）は、スマートフォン視聴率情報Nielsen Mobile NetView（ニールセン・モバイル・ネットビュー）、PC版インターネット視聴率情報Nielsen NetView（ニールセン・ネットビュー）のデータをもとに、2014年の日本におけるPCとスマートフォンの2スクリーンでのインターネットサービス利用者数ランキングを発表しました。 2014年は、スマートフォン躍進の年となりました。2013
2014 Nielsen Music Report | Nielsen
On-Demand Streaming Up 54%, With 164 Billion Streams in 2014 Vinyl LP Sales Increase 52% – now comprise over 6% of physical album sales Radio Remains Top Source for Music Discovery New York – Jan. 7, 2015 – Nielsen, the music industry’s leading data information provider announces today the 2014 U.S. Music year-end report for the 12-month period of Dec. 30, 2013 through Dec. 28, 2014. Streaming con
Thanks to Strong Sales, Vinyl Albums Are Off and Spinning
First it was 8-track tapes, then cassettes, then compact discs and now, it’s digital. And for a long time, it looked like digital auditory advancements would ultimately kill off vinyl–perhaps the most potent, transcendent and game-changing form of music content discovery to date. But because of continued demand from music aficionados who relish the long-form album, as well as a groundswell surroun
1Copyright © 2014 The Nielsen Company E-COMMERCE: EVOLUTION OR REVOLUTION IN THE FAST-MOVING CONSUMER GOODS WORLD? AUGUST 2014 2 E-COMMERCE: EVOLUTION OR REVOLUTION E-COMMERCE SHIFTS INTO HIGHER GEAR E-commerce is big business and getting bigger every d
1Copyright © 2014 The Nielsen Company E-COMMERCE: EVOLUTION OR REVOLUTION IN THE FAST-MOVING CONSUMER GOODS WORLD? AUGUST 2014 2 E-COMMERCE: EVOLUTION OR REVOLUTION E-COMMERCE SHIFTS INTO HIGHER GEAR E-commerce is big business and getting bigger every day. Growth estimates from eMarketer report that business-to-consumer (B2C) e-commerce sales worldwide will reach $1.5 trillion in 2014, increasing
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Nielsen(US) 3 ScreenReport(May08) TV、Web、モバイル（3Screen）のメディア接触における相関関係や相乗効果についてのレポート pdf
