Segmenting-targeting-positioning - Wikipedia
In marketing, segmenting, targeting and positioning (STP) is a framework that implements market segmentation.[1] Market segmentation is a process, in which groups of buyers within a market are divided and profiled according to a range of variables, which determine the market characteristics and tendencies.[2] The S-T-P framework implements market segmentation in three steps: Segmenting means ident
Operating margin - Wikipedia
In business, operating margin—also known as operating income margin, operating profit margin, EBIT margin and return on sales (ROS)—is the ratio of operating income ("operating profit" in the UK) to net sales, usually expressed in percent. Net profit measures the profitability of ventures after accounting for all costs.[1] Return on sales (ROS) is net profit as a percentage of sales revenue. ROS i
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