As a sign of gratitude to the Shinjuku area that was home to Fuji Heavy Industries Ltd. (FHI), the manufacturer of Subaru automobiles, for 48 years, the Shinjuku Subaru Building that housed the FHI offices hosted an impressive Rear Projection Mapping show . (The FHI head office will relocate to Ebisu from August 18, 2014) *From April 2017, the company name has been changed to SUBARU CORPORATION.