It is well-known that Steve Jobs is a Japanophile. It is also well-known that Steve Jobs was a big fan of Sony. In the book, "Insanely Simple" by Ken Segall, the godfather of "iMac" disclosed how Steve Jobs wanted to name that product "MacMan" mimicking "Walkman." Akio Morita, the co-founder of Sony was not featured in the 'Think different.' ad campaign but he has always been a hero for Steve Jobs